User blog comment:Cinnabar The Evil Gem Chemist 55555555555555555550/10 trends that Cereal Sea broke!/@comment-23790884-20140705001353

Cereal Sea actually IS alliteration. Alliteration is based on the SOUND of the first letter, not what the letter IS. Therefore, Cherry Chateau is NOT alliteration. It's pronounced "chayree shatoh" not "chayree shatoh"

So you don't say it like Kereeal See. You say it like Sereeal See.