Candy Crush Saga Wiki
Candy Crush Saga Wiki
20140301 advertpapapearsaga

An advertisement example; Papa Pear Saga. They are at the bottom of the game.

20140301 advertisment

An advertisement example on mobile on the old main screen. Papa Pear Saga. They appear at the bottom right.

Advertisements are a recurring element in Candy Crush Saga. They may appear in any area. On Flash (Facebook only), they appear at the bottom of the game. On HTML5, they appear at numerous occasions. Previously, they appeared at the bottom right-hand corner at the start of a game.

They can sometimes be annoying as they appear as claim-offers. Previously, they wouldn't let you ask your friends for lives if you have none left. As of now, that is no longer the case.

20140301 advertisment2

An advertisement example after you pass or fail or quit a level and press X.

Nowadays, ads are a powerful source of renewably obtaining common boosters, booster passes, and Extra Moves. Boosters from ads are used immediately, but stack with other used starting boosters, dramatically increasing the chance that you will have a starting board with a combo that can immediately be performed. Players able to watch ads can renewably start levels with starting boosters and save themselves from level failure, almost negating the effectiveness of the difficulty ratings. However, as of Candy Cup, the staff still claimed that ads are a test feature, even though it has been present for over two years. [1] It however must be noted that the availability of ads may depend on device, especially mobile devices where all boosters are stored locally, meaning they are not transferrable and can easily be all lost.


On HTML5 versions after the removal of Win Moves Wheel in 2020, advertisements have became a powerful way of obtaining Boosters and playing on after facing "Oh No!" without paying Gold. They are vital to the progress of other powerful events like Candy Necklace and Episode Race, the former which consistently provided multiple starting boosters stacked, and the latter nowadays being a reliable source of Gold. On the flipside, maintaining a win streak is required, so watching advertisements are integral to avoid a level failure.

You can watch advertisements via the Sweet Cinema event to earn boosters, earning one of each of Lollipop Hammer, Free Switch, Colour Bomb, Striped & Wrapped, and Jelly Fish every nine views. You can watch an advertisement before starting a level to add a special candy or extra moves for that playthrough. You can watch three advertisements to play on with three extra moves and summon a UFO after failing to reach the level objectives.


20140301 advertismentglitch

The annoying advertisement glitch.

Plus advert

As you can see, the advertisement about the game you are playing appears! (web only)

In the past, there was an annoying glitch. The game loads, and it had the "Download" button, but without the "Continue" button. Even if you had the advertisement's game, or if there was no internet, it appeared almost every time.

  • This caused players to rage or quit playing the game.
    • Due to this, there were bad reviews of the game in the App Store.

Legacy Prizes and Offers[]

Once in a while, when you run out of lives, King will post an ad on the screen. It usually asks you to play another game made by them. However, there's a condition that you must reach a certain level of that game in order to receive the prize.

Nevertheless, it is highly recommended that you should not try other games of King. If you try the other games, this offer may not show up (this usually happens). The prizes are a full set of lives and 5 lollipop hammers.


  • On mobile (HTML5), there was an update without levels after Sour Salon was released. Farm Heroes Saga appeared after you pass/fail/quit a level. Papa Pear Saga also appeared at the main menu.
  • On Flash, when you play the game, the ad with the same game you are playing MAY appear.


  1. Crazy Cat Lad (December 18, 2021). 🎬️ Video ads disappearing or not available. King Community.